Why it matters
Every U.S. carrier requires registered 10DLC traffic for business SMS on long codes. Unregistered traffic is filtered, throttled, or blocked outright. For cannabis dispensaries, carriers apply tighter scrutiny — meaning a clean registration is the floor, not the ceiling.
How it affects messaging performance
Proper 10DLC setup affects throughput (how many messages per second you can send), sender reputation per number, and how aggressively carrier filters scrutinize your content. Done poorly, large campaigns truncate or fail silently.