SMS marketing for data-driven cannabis retailers
If your team treats marketing as a measurement problem first and a creative problem second, this is built for you. AI segmentation, predictive audience logic, and proper lift measurement — not vanity metrics.
How this fits your operation
Data-driven cannabis retailers are the operators who don't accept 'open rate' as a real metric. They want to know which audiences responded, what the incremental lift was over a hold-out, and how that compares to last quarter's send pattern. The platform is engineered for that level of rigor.
AI segmentation models go beyond rules: purchase rhythm, category affinity, basket size, lapse risk, and store affinity all feed predictive audiences that refresh continuously. Hold-out groups are first-class — every campaign can ship with a control segment so attributed revenue is incremental, not coincident.
Data flows out as cleanly as it flows in. Warehouse exports keep the marketing data layer aligned with the rest of the analytics stack so the SMS channel isn't a black box sitting outside your BI tooling.
Built for this operating model.
Predictive segmentation
Audiences scored on purchase rhythm, category affinity, basket size, lapse risk — refreshed continuously from live POS data.
Hold-out groups as first-class
Every campaign ships with a control segment so attributed revenue is incremental, not coincident.
Lift measurement
Per-campaign incremental revenue, per-segment response curves, and per-cadence saturation analysis.
Warehouse exports
Send, engagement, and conversion events exported to your warehouse so SMS data lives alongside the rest of the analytics stack.
API access
Programmatic access to audiences, sends, and reports for teams that build their own tooling on top.
Experimentation framework
Built-in A/B and multivariate testing with statistical guardrails so you can iterate without flying blind.
Common questions from data-driven retailers.
Can I export raw event data to my warehouse?+
Yes — send, delivery, click, opt-out, and conversion events stream to Snowflake, BigQuery, Redshift, or any S3 destination.
Do you support hold-out groups for lift measurement?+
Yes — every campaign can ship with a randomized control segment, and reporting shows incremental revenue against that hold-out automatically.
Is there an API?+
Yes — REST API access to audiences, sends, reports, and consent records for teams that build custom workflows on top.
See data-driven retailers run with your data.
A working session tailored to your operating model. Bring your current setup.