Bulk SMS for dispensaries
Yes, you can reach your entire list in minutes. The operators making real money from bulk sends just stopped sending everything to everyone — and their revenue per message went up while opt-outs went down.
Bulk reach is good. Bulk blasting is expensive.
There's nothing wrong with volume. Drop day, a vendor promo, a holiday sale — those genuinely belong in front of thousands of subscribers at once, and throughput handles tens of thousands of messages without you babysitting a queue. The problem is what happens when every send goes to the full list: the flower buyer gets edibles offers, the weekly regular gets a win-back discount they didn't need, and each irrelevant text quietly trains people to ignore you or reply STOP.
The fix isn't sending less — it's splitting the same bulk send into a handful of audiences and swapping two lines of copy per group. A single promotion becomes four versions aimed at flower, vape, edibles, and lapsed customers. Total volume stays roughly the same, revenue per message climbs, and your unsubscribe rate stops eating the list you paid to build. Segments build from POS purchase history, so you're grouping by what people actually bought, not by guesswork.
Volume also has to survive the carriers. Registered 10DLC numbers, throughput pacing, link handling, and content screening keep large sends from being filtered before anyone reads them — the failure mode most cheap blast tools never tell you about. Consent records, quiet hours, and instant opt-out handling apply to every recipient in every send.
Built for cannabis, not generic retail.
High-throughput sends
Push tens of thousands of messages with paced delivery that carriers accept instead of filtering.
Segment before you send
Split any bulk campaign by category, spend, visit recency, or loyalty tier in a couple of clicks.
Audience variants
One promotion, several copy versions — same effort, materially better revenue per message.
Deliverability protection
Registered 10DLC numbers, link handling, and content screening keep big sends out of the filter.
Opt-out safety net
STOP is honored instantly across every list and flow, with frequency caps stopping over-messaging.
Per-segment reporting
See which audience drove the revenue so the next bulk send is built from evidence.
Questions buyers ask before booking.
How many messages can I send at once?+
Tens of thousands per campaign. Delivery is paced to match carrier throughput so large sends land instead of getting filtered.
Isn't blasting the whole list simpler?+
It's simpler and it earns less. Splitting the same send into four segments with tailored copy typically lifts revenue per message while cutting opt-outs.
How do I build segments without extra work?+
They build themselves from POS purchase history — category, spend, visit recency, and loyalty tier are available as filters the day you connect.
Will carriers block a big cannabis send?+
Not on registered 10DLC numbers with screened content. Compliant copy, clean links, and paced throughput are what keep large cannabis sends delivering.
What's a healthy opt-out rate on bulk sends?+
Under about 1% per campaign. If you're above that consistently, the send is too broad or too frequent rather than too large.
What does bulk SMS cost?+
The same as any other message, starting at $0.025 per SMS with no per-seat or platform fee.
Send to everyone — just not the same message.
Create your account, import your list, and run your first segmented bulk send this week. No contract, no setup fee — from $0.025 per text.