SMS opt-out rules for dispensaries — handled correctly, every message, every time.
Opt-out failures are the single fastest way to lose carrier reputation. The rules are simple, the execution has to be perfect — across every automation, segment, and campaign.
Opt-out is where most dispensary SMS programs quietly bleed reputation.
Carriers expect immediate, complete, and confirmed honoring of opt-out keywords — STOP, END, QUIT, CANCEL, UNSUBSCRIBE, OPTOUT — across every message a subscriber might receive from you. A single missed re-send to an opted-out subscriber can trigger a complaint, a carrier review, and a cascade of filtering that's hard to recover from.
The rules are well established: a single confirmation message after opt-out, no further messages until explicit re-opt-in, suppression applied across all automations and campaigns simultaneously, and opt-out records stored per subscriber with timestamp. Every promotional message should also include opt-out instructions in the footer (typically 'Reply STOP to opt out') on first contact and at a defined cadence afterward.
Our platform makes all of this automatic. STOP and adjacent keywords trigger immediate, global suppression. The confirmation message fires once. Re-permission requires an explicit affirmative re-opt-in. Message footers are templated and audit-trail-enforced so the team can't accidentally send promo without the right disclosure.
Built for cannabis, not generic retail.
Instant global suppression
STOP, END, QUIT, CANCEL, UNSUBSCRIBE, OPTOUT all honored immediately across every automation and campaign.
Single confirmation
One opt-out confirmation message per carrier guidelines — never a second send to the suppressed subscriber.
Templated footers
Opt-out instructions in the footer enforced on first contact and on a defined cadence after. Audit-trail backed.
Per-subscriber records
Opt-out history stored with timestamp and source keyword. Exportable on demand for carrier or regulator.
Re-opt-in flow
Re-permission requires an explicit affirmative action — never a silent re-add from a CSV import or list merge.
HELP keyword handling
HELP responses auto-reply with brand, contact, opt-out instructions, and message rates — required by carriers.
Questions buyers ask before booking.
What keywords do I have to honor?+
At minimum: STOP, END, QUIT, CANCEL, UNSUBSCRIBE, OPTOUT. Carriers also expect HELP to return brand info and opt-out instructions. We honor the full set automatically.
Does the opt-out confirmation count as a message?+
Yes, but it's the only message permitted after opt-out. Sending anything else (including 'are you sure?' follow-ups) violates carrier policy.
What if I import a list with people who opted out somewhere else?+
Don't. The platform suppresses imports against known opt-out records, but the safest pattern is to never import a list without explicit re-permission per subscriber.
Audit your opt-out handling in 20 minutes.
A working session with a compliance specialist. Bring your current footers and your suppression list — we'll show you what's clean and what's at risk.