Cannabis text marketing FAQ.
The questions dispensary operators ask before they invest in SMS — answered directly, without marketing fluff.
Yes. Cannabis SMS is legal in every U.S. state where cannabis itself is legal, provided dispensaries capture verifiable consent, verify age, honor opt-outs, and follow carrier and state content rules.
Yes. Licensed dispensaries can send marketing SMS in any state where cannabis is legal, provided they capture verifiable consent, register their 10DLC brand and campaigns, and follow per-state content rules.
Avoid explicit drug references (weed, pot, marijuana in promotional contexts), absolute price claims, urgency manipulation, and unverified medical claims. Carriers filter these aggressively in cannabis traffic.
Customers opt in at POS, web, or loyalty surfaces by providing their number and confirming they want messages. Valid opt-ins are time-stamped, attributed to a source, and tied to disclosure language showing sender, frequency, and STOP instructions.
Still have questions?
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